How to connect WooCommerce to Printful 2019: products, personalization, shipping, tax


Hey, it’s Wes from Printful! Let me show you how to connect your WooCommerce
store to Printful. We’ll go through connecting Printful to
an existing WooCommerce store, adding products, setting up product personalization, shipping
and tax on Printful’s side. Remember that you need to set up your own
hosting to use WooCommerce. If you haven’t done that already, you can
try SiteGround. It’s a hosting platform that comes with WooCommerce
and Printful plugins pre-installed. To learn how to set up your own hosting account
with SiteGround, check out the SiteGround tutorial, link in the description. CONNECTING TO WOOCOMMERCE To connect an existing account, the first thing you need to do is make sure your WooCommerce
is up to date. Some of Printful’s features don’t work with
older versions of WooCommerce. So to connect your store to Printful, you’ll
need to update your WooCommerce to its latest version. Next, you need to install the Printful plugin. Go to your WordPress admin panel. From the side menu choose “Plugins” and
“Add new”. In the search bar here type in “Printful”
and here it is, the Printful plugin. Now hit “Install”. It can take a couple of seconds. Once installed, be sure to activate the plugin
by clicking here. You can now access the Printful plugin directly
from your side menu. Now, when you click on the plugin, you’ll
see that you still have two things you need to fix before you can connect your WooCommerce
store. For the WooCommerce API to work properly,
you need your WordPress permalinks set up right. Head to the Permalinks settings by clicking
here. To get the WooCommerce API working correctly,
under “Common Settings” choose any other link structure other than “Plain”. I’ll pick the “Post name” option here. Don’t forget to hit “Save Changes” here. Now, go back to the Printful plugin. Next, we are going to enable REST API so that
Printful can connect to your store. Click here to go to the WooCommerce settings. Under the “Advanced” tab find “Legacy
API”. Check “Enable the REST API” box here and
hit “Save changes”. Now you can go back to the Printful plugin
and connect your WooCommerce store to Printful. Let’s click on “Connect” here. It’ll ask your permission to connect Printful
with WooCommerce. Hit approve. You’ll be redirected to Printful with the
option to either create a new account or connect to an existing one. If you’re logged in, you can connect the accounts
without retyping your password – just click here. Confirm the connection and wait a little bit…
all done, your WooCommerce store is now synced with Printful! Now you can start adding products to your
WooCommerce store directly through our product push generator. ADDING PRODUCTS To start, hit “add product” and choose the product category
and model from our selection. For this tutorial, I’m going with a men’s
t-shirt under Men’s clothing, “T-shirts” and then I’ll choose this model. Next, create your design. You can create a design using our text and
clipart tools, our you can upload your own. First, choose where you want the design to
go. Then, by clicking “upload file” you can
choose a file to upload from your computer or pick a design from our sample files, by
clicking here. I`ll choose this design. Now you can resize and reposition your print
file. Make sure to follow along with the print quality
information over here for best results. Once that’s done, under the “Product”
tab select the colors and sizes you want to offer the t-shirt in. And now hit “Proceed to mockups”. Here you can choose the type of mockups you
want to show on your store as product photos, and you can also choose the image format. Then hit “Proceed to descriptions”. Here, add your product title. We’ll name it “Printful shirt”. You can also edit the product description
in this field. As you can see, we already have the basic
product info provided, but be sure to customize when you add new products to improve your
sales and SEO results. For this example, I’ll leave it as is. You also have the option to publish a size
guide on your storefront, either imperial or metric. I`ll leave these settings as they are. Once that’s done, proceed to pricing. Here you can decide on your profit and retail
price. You can see Printful’s fulfillment price
here and then set up your profit here. Once you set the profit, the retail price
is adjusted automatically. Lastly, make sure that the product visibility
box is checked, and add this product to any of your store collections. Then hit “Submit to store”. Wait a few seconds for the product to load. Now if you go back to your WooCommerce store
by clicking here, in the Products tab you’ll see the product you just created. Don’t forget to set up your billing information
with Printful in order for your purchases to go through. To make it easier for you we have made “Setting
up billing” video, you will find the link below! PRODUCT PERSONALIZATION We also offer the Product Personalization Tool for WooCommerce. Note that product personalization only works
with the latest Printful plugin, so be sure to update to at least the 2.1 version before
you start. The products available for personalization
are DTG products and wall art, and you can personalize both texts and images with the
tool. I’ll show you one of the easiest ways of
personalization with text-based designs. Product personalization is only available
when creating new products, so let’s go to your store page on Printful. Hit “Add product” and choose what you
want to add, select the color and sizes here and start to create your design. Right now we are creating the part of a design
template customers won’t be able to edit. You can make it as elaborate as you want by
including your custom designs or Printful’s sample designs. You can also leave the template blank and
include only the customizable element. Then, add a placeholder for the element you
want to be personalized. It’ll appear on the product mockup you’ll
push to your store. This time it is going to be text-based. You can change the font, color, size, letter
spacing and position of the text. Your customers will be able to switch to a
different color on their side when ordering. Make sure it’s properly aligned and contained
within the safe print area. Once it’s placed, check “Allow text personalization”
over here to make the text box is customizable. Make sure to adjust the text area for personalization
so it can fit any longer words your customers might want to use for this design! Remember that images can be used for personalization
as well. Your customers will personalize your design
by uploading their own images. The print area size and placement of the image
added by your customer will be the same as its placeholder image. Note that you have to tell your customers
about the requirements for image upload such as file format, size, and acceptable content. We`ll leave a link to it in the description
below. You can add multiple elements that your customers
can personalize in one design, and mix text with photos. Just remember to check the “Allow text personalization”
box for each layer. Once you’re happy with everything, push
the persanolized product to your WooCommerce store. Remember to tweak the product name and description
to make sure that customers see that it’s available for personalization. Once you’re finished, the product will appear
on your storefront with a new “Personalize design” button. You can change the text and the color of the
button on your Printful plugin settings on WooCommerce. Go to Printful on the side menu here, click
on Settings and type in the text here. Choose the color here. Don’t forget to hit “Save changes” when
you’re done. Now, let’s go over this feature on your
customers’ end. After clicking Personalize design button,
a pop-up will appear with a basic version of Printful’s mockup generator where the
customer will be able to edit the elements you’ve made customizable. Depending on what the customer wants to add,
you can see the importance of choosing the right size for the text area. A longer word has been resized to fit the
text area. Remember that customers can also customize
the color of the text. Once your customer is happy with the design,
they’ll complete the order as usual and make their purchase. When the personalized order’s paid, it’ll
appear on your Printful Dashboard with a bright blue P next to it. SETTING UP SHIPPING Next, we need to set up shipping. Keep in mind that the shipping settings
applied through Printful’s plugin will be enabled only for the products that are fulfilled
by Printful. But you can use our shipping rates in combination
with other rates you have set up on WooCommerce. You can find your shipping settings by going
to the “WooCommerce” plugin in the side menu. Click “Settings” and then – “Shipping”. If you don’t see “Shipping” here, go to
the “General” tab and find the “Shipping Location(s)” option. Make sure you have enabled shipping settings
here, and there you go – click on “Shipping”. To enable Printful’s live shipping rates,
click on “Printful Shipping”. Here you need to check the “Enable this
shipping method” box. You also have the option to “Disable standard
WooCommerce rates for products fulfilled by Printful”. This means that if you have other manual shipping
rates set for products not fulfilled by Printful, those will not be visible at checkout for
Printful products. Leave this blank if you want to use shipping
rates other than the ones offered by Printful. Now hit “Save changes” and that’s it,
live shipping rates have been enabled. You can also manage the shipping methods you
want Printful to use for shipping your orders. Find the Printful plugin in the sidebar and
then the “Settings” tab. Here you can specify which Shipping speeds
are available for this store, based on location. Uncheck the ones you want to disable. Keep in mind that checking “Flat Rate” enables
Printful flat rates as a shipping option – the order will be shipped with the least expensive
shipping method available, regardless of what others you’ve enabled. So if you want to use only specific shipping
methods, make sure “Flat Rate” is disabled. If you want all of your orders to be tracked,
be sure to disable the ones that say “Without tracking”. When you’re done, click “Save changes”
and from there, our algorithm will determine the fastest, most cost-effective, and most
reliable method for each order. For more information on this, go through our
Shipping page, there’s a link to it in the description below. TAX SETTINGS Depending on where your end customer lives, Printful may charge tax on your orders, such
as Sales Tax in the US, or VAT in the EU. You may also be liable to collect tax from
your customers. We recommend you consult a tax specialist
on your specific situation. For some U.S. states we calculate sales tax
automatically – to enable that, you need go to the Settings tab in the Printful plugin
and check the “Calculate sales tax” box here. You can see the full list of states by clicking
here. For other locations and questions about WooCommerce
tax settings, get in touch with their customer support team. And that’s it! If you pop back to the Printful plugin, here
in the “Dashboard” view you can follow your order once any information comes in. Here you also have a selection of quick links
that’ll take you directly to your Printful account. While you are setting up, you can also play
around in our WooCommerce demo store to see how it works. If you have any other questions, make sure
to go through our WooCommerce FAQ for more info. You’ll find the links in the description
below. So go ahead, add more products and start selling
with Printful today!

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