How to Use iTunes Connect – For iOS9+ – An Tutorial for iPhone Developers – A Minute of Overpass

Hi, this is A Minute of Overpass, my name
is Eric and I make apps. Now this week I wanna give you a really quick tour of iTunes Connect.
Okay, so I was going to do a different video this week. I was gonna talk about automation
and some of the things that we’re doing to automate certain things like routine tasks
but I thought, actually what i’ll do is i’ll do something different. I just finished recording
a video for one of my clients showing them how to use iTunes Connect and this is a video
I’ve done over and over again because iTunes Connect could be very complicated when you’re
first getting started. So when we will release a new app for a client who’s not used to the
app stores, I’ll usually do one saying “this is how you use iTunes Connect, this is where
you do this, this is where you do that” and I’ll also do it for Google Play. Now I’ve
done this video so many times I thought actually maybe I’ll do one for the Minute of Overpass
this week to give you a kind of an idea, like just a tour of my iTunes Connect console and
how I use it on a daily basis and everything like that.
So if you could see my screen here, you could see my iTunes console. So this is, if you’re
an app developer, you’re very familiar with this. If you’re just getting started, it might
seem a bit intimidating or you may not even know that it exists. So here you can see,
when you get to the home page you have the eight tiles. You would go to member’s center
to do other things but it’s almost like you got half and half where you got iTunes Connect
and Member Center. They really should merge the two of them because you’re constantly
working between the two. So here you could see, up in the upper right-hand corner, you
could see my profile. Now iTunes only, like in the last week or two, added a new feature
where they allow you to switch between profile. So it used to be, like if we did work for
a client we would have to give them a unique email address, cause if they try to give us,
grant us access to their iTunes account using the one that we use to get into iTunes, then
it will say it’s already used you have to select a new account name, which was a big
hassle. So we have like, I almost have like 20 email addresses, which were just used for
clients iTunes account. So I’ve got like [email protected], [email protected] all those kind of stuff. So
now they they fixed it so you can switch between account so we can ask a client just to add
the current, our current account on to their account and then we could go up here and just
click on here and switch between them, which was really works well. Let me just refresh
So that really works well. We already we have a client there, I’ll gray it out, so I can
just switch and go straight to his account without having to open up a separate browser
and all those kind of stuff. So here on the front you’ve got the eight tiles and get very
used to these. I’m gonna go through them from the bottom to the top because the first three
here are the most important, as far as I’m concerned.
At the bottom here you’ve got Resources and Help, which is just help text. I don’t really
hardly ever go into that. You got Agreements, Tax and Banking. So this is when you set up
the account. You have to set up all your banking details. You have to sign the contract saying
‘yes I prove to the terms and conditions’. And because it’s Apple, because if you use
iTunes, normally for you know the iPad or your iPod or whatever, you know that they
love to change the terms conditions and they always want you to approve them so you know
you actually have to spend a lot of time going in there and re approving and re approving
contracts. Users and Roles is something that if you work
with other developers or if you have other developers work for you, then it’s really
important. So like I have, like I said, I hire developers all the time, so I’ll grant
them access to my iTunes account so they can upload builds or upload screenshots, that
kind of stuff. I’ll gray out some of the email addresses and names but you can see, basically
you can grant them certain levels of access. So I may have a marketing person who can change
text. I might have a financial person who, I don’t, but I might have a financial person
who could go through and look at the financials, and I have a developer who can upload builds.
So they recently introduced something where you could limit it by app as well, which is
a big help, so we’ve done that a lot. Like I said, when we have a client I might send
them, say please add me as a developer onto your account, that way we could just upload
a build to your iTunes account” and it just makes things much easier than have to ask
for their password and all that kind of stuff, which is what you used to have to do. Up here
at the top you get the TestFlight Beta Testers. Now TestFlight used to be a separate thing
where you would you sign up to test flight and it allows you to actually run beta builds
on an iPad or an iPhone so it’s really difficult. Its not like in Google where you can just
send somebody an executable are on APK file, you actually have to set to provisioning profile
and everything like that. However, since Apple is taking it over, it’s actually gotten much
better. It used to be you can only set up a hundred people like in the course of a year
as beta testers. Now you can have, if you set them up as external, it’s very simple.
Just upload the build, go through a like an approval process of just like, one or two
days, the longest has been three days for the first beta build. And then you could add
like up to a thousand people as beta testers, as external beta testers. So like you just
get their email address and password. So we do this a lot for clients so they will say
“we want you to send this to these 20 people to test” and then we just upload the beta
build and we go through and we send that out and it’s much less convoluted. And that’s,
let me just go into that, that’s external testers. Internal testers, you could have
people who are internal within your company to go through and test it on their various
devices, on their physical devices. We don’t use it that often. More often than not we
use external testers or we’ll run it like a locally using an ad hoc certificate. And
Sandbox Testers, I think that’s pretty much for like testing in-app purchases and stuff
like that. My developers have used that, I haven’t really used it very much myself. So
that’s users and roles, very, very important. Now we go up, one we got iAd which is the
Apple advertising network. I have never used it so I don’t even think I’ve ever clicked
on it. There could be like beautiful things behind this icon I just don’t even know. Payments
and Financial Reports, you can export things and send to your accountants or whatever.
I don’t spend a lot of time in that. The reporting is not that great but yeah you get an email
every month saying your financial details and go into that and you can actually see
how much money you’ve made each month so yeah but it’s more on like a chunk basis or like
a monthly report kind of thing. So more often than not we use Sales and Trends to get like
the daily resources. So that leaves us with these three here. These
are My Apps, App Analytics and Sales and Trends which are the ones I use the most often. So
we’ll start with My Apps and My Apps is where you actually set up your apps. So let me just
scrolled down on a few here. So you can see here, here are a lot of our apps now. Some
of them have been rejected for various reasons and needed an update. Some of them have just
been bad ideas to begin with and never actually made it through. Some of them just need new
icons or whatever. But let me just go into one of these. I’ll go into Vietnamese Flash
Quiz. So once you go into this app, you can see everything is setup. You got, over here
are the top, we have the App Store, we have Features, we have TestFlight, we have Activity.
So we’ll go through those in a second. App Store is most of the time what you would use.
That has all the information about the app, that’s where you would add a new version,
change information about the build, that kind of stuff. Features is mainly for in-app purchases.
So if I was gonna offer in-app purchase in this one – for some reason this one we don’t
have an in-app purchase, we don’t have the remove the ads kind of thing, but if I did,
basically what I would do is I go in here and set up the in-app purchase, give it a
unique name and in that way, within the code of the app then you would say unlock, make
this in app purchase, but it would have to be set up here first. TestFlight, again like
I was talking about before with Users and Privileges, I can set up internal testers
or external testers, I upload a build, I would set it as test and say I wanna include this
in test flight. If it’s for external testers, it would have to be approved by iTunes and
that it’s not like a normal approval process. It’s actually not bad at all.It takes like
a day, sometimes it’s only taken like a few hours, sometimes it’s taken less than an hour,
other times it’s taken three days, but it does have to be approved. But once you do
that you could give it up to like a thousand people for up to, it used to be for 30 days,
but now they just increased to 60 days. So again, we use that a lot especially with clients.
When a client wants an app, then first we’ll start doing it, we’ll put it on our own iTunes
account and then start sending out test flight builds and then they can test them out on
their own devices. So it works out really well. And Activity is basically how many builds,
for reporting purposes. Let’s go back to App Store. Now this first
tab here is all the information about the app. So we got the name, we’ve got the privacy
policy, the bundle, the app idea, that kind of stuff. Now in iTunes you can set two categories.
So you could set the like a primary and a secondary. So here we’ve got, the first category
here is games for this build, we set as educational and word games for that. And the second category
is Education. Google Play only gives you one category, this gives you two, which is actually
kinda nice. So the next tab down here we get Pricing and Availability. Now this is was
one of the big differences between Google Play and iTunes. In Google Play you can set
like any price. You can set $3.19 or whatever, but in iTunes you have certain bands and that
actually makes things easier. So if I show you here this is, since I’m in the UK this
is GBP prices, so here we got seventy nine P it’s tier 1, 1 pound 49 it’s tier 2. So
if I set like one pound 49, you can see that it automatically goes through and does all
the calculations so you don’t, one thing with Google Play is you want to kind of round it
up so like rather than have, in the US, have like a $1.18, you might want to round it down
to like $0.99 cause it looks nice or whatever. Here, they’ve already got all that done. So
you basically select which band you want and they go all the way up to seven hundred and
forty nine pounds, so that’s pretty cool. You include you know which countries you want
to include it in. I’ve never seen any reason to not include it in all countries, I mean,
but if you want to do, like if you did want to just restrict it to your own country or
a different country, you could do that. Volume purchase program, basically allowing educational
institutions that have a discount, unless you’re like really mean and you don’t wanna
do that. Okay, so this is the most important information
here. This is the, which version of the app is. So if you’re going to release a new version
you would go here and select your new version or platform. This is also where you include
all your screenshots and description. So I’ll just create a new one here. So the current
one is version 1.0, it’s kind of new and we have done many of this one. So if I would
release a new version I would call it version 1.1 and it would allow me to go through and
change screenshots, change the name, change descriptions. So usually when you release
a new version you get the ‘what’s new in this version?’. I usually say minor bug fixes,
you know, always because you want people to download the new version even if you’re just
doing something like changing ad networks or changing keywords. You know, you might
include a few bug fixes in there are you might do some stability changes or what have you
and then I always end it with “Please don’t forget to leave a review” because we’re always
trying to get people leave a review. Whether or not that works, I don’t know. Down here
you got these screenshots and video previews. Now I’ve done a little bit with video previews,
they just been so hard to set up. It’s almost not been worth the time and the effort you
know. You have to stay less than 30 seconds. It has to be the same size as the app so you
end up spending a lot of time producing these videos and it’s just not worth it. I mean,
I haven’t found it to be worth it so far and if you’re somebody who sells video training
or app videos, you might make the point that you get 17 percent boost or whatever, but
I have not found that. But basically, it includes all the different devices. This takes a long
time to set up. It’s usually loading them all up in the emulator. Now sometimes, what
i’ll do is i’ll just do the, say for iPhone, the rectangle size and the square size for
iPad, and I’ll just like create a script that will just go through and re size them, and
it might cause a little bit of stretching but you know, it depends on how important
the app is to me. I might just want to get it out there right away. And also for this
one here, you can see that they’re just straight out screenshots. And other ones what we’ll
do is we’ll create like doctored screenshots, like we’ll put it in a phone, we’ll have a
little bit of text at the top saying like, “”Learn Vietnamese super fast” or something
like that, or some sort of copy because this is mostly what people are going to read more
than the description. But for this one, this one we haven’t done it. This was just quickly
churning these ones out but yeah you should try to keep them for all platforms. And of
course, just a few weeks ago iPad Pro was added here, so you know, this is one we don’t
have screenshots for the sizes for that. So down here you’ve got the description, now
the description you could change at any time. The screenshots, the title, the keywords,
those have to go out with a new build, so those go through the approval process. But
the description, you could change at any time, so if I want to go here and just like,on the
current build and say “we have a sale on you know for the month of November”,then I could
do that is add it there. And the keywords are, we’ve said enough about keywords. Keywords
are one of the most important things. Now you should have keywords in the title or and
also keywords here. Now most of the time what we’ll do, it’s not the case with this one
but you’ll see it on some of our other apps, is rather than just have Vietnamese Flash
Quiz, we’ll have Vietnamese Flash Quiz: Learn Vietnamese, the key phrase there, Learn Vietnamese
in a fast and easy way for kids, or something like that so we we get as many keywords into
the title as we can but everything that’s not in that title we’ll put in here. And you
get a hundred characters so what you want to do is not include any spaces, make sure
they’re comma separated and try to find things that are not specifically you know, they might
not be the most obvious things. Like here I have Vietnamese, this actually is not a
good example because I have the word Vietnamese here in my keywords but it is also in the
title. So this is one that one of my developers worked on. So we could say it like, here I
got Vietnamese, Vietnamese, we can go through and remove some of these and then put different
keywords in there. So do as I say, don’t do as I do. Now we got support URL, marketing
URL, we always use the same ones, the Overpass website. Apple watch – we’re not supporting
Apple watch. I’ve never actually used it yet. This is something I found difficult to to
understand to begin with. When you upload a new build through Xcode or Application Loader
or whichever method you use, it will go through like a short, you know, a few hours of processing
and then you’ll see a little plus here and you can click that and you would attach the
build to this release. The icon here, it has to be 1024 by 1024. It cannot have an alpha
in it, which is kind of awkward because you have the icon in the app which does have alpha,
does have an outer layer, which means it’s transparent but we have to create another
one, convert to JPEG or remove alpha layer from
the PNG and then upload it here. Over here, most of the time what i’ll do is I will include
the display trade contact representative information and you know for that Copyright 2015 Overpass
Limited. If you’re gonna include it in Game Center, you’re gonna include like leaderboards
or something like that, you would select that and then add whatever you need to add into
here. The review information down here at the bottom is not part of the app but it’s
used for the reviewer and so if they have any questions, they can get back to you. So
this is really important if your app is kinda complicated. So like for this one, it’s a
game so it’s not hard to understand, if it was it wouldn’t do very well, but like say
if it was like the stuff we do clients, it’s not the most straightforward,it requires a
little bit of training. Like the reviewer won’t just open that up and know exactly what
to do or they don’t know the login and password and that’s why you have this demo account
information. And like if there was something here that was really complicated, I might
say “okay, this is used for this, first go to the screen, if you click on this, you should
expect to see that” all that kind of stuff so that’s here.
And down here at the bottom you’ve got the version release information. So it used to
be just you had two choices here, now you’ve got three. You can say manually releases version.
So when it goes through and Apple approves it, you could say “don’t release it yet because
I wanted to coincide with some event” like, maybe you might want to orchestrate like a
big launch for both your Google Play and iTunes versions so you wanted to be on the same dates
so you get that approval out of the way. Or you might just want to test to make sure it
goes through. Or you can select to automatically release this version, which is the default,
it’s most of time what we do. So as soon as it’s approved, make it available, you know,
that’s kind of the way we want to do it. Or this new one here where we can say select
a date in the future, so that all works out pretty well. So, that’s it, you know if your’re
gonna release a new version, if your’e gonna change the keywords to try out new keywords,
you have to go through and release a new version, which is a pain to upload a new build but,
you know that’s just the way it, so that’s it.
So let’s go back to the Connect things. So that’s the My Apps, that’s one of the more
complicated areas. Next, let’s go to the Sales and Trends. Now
this is where I spend most of my time, I check it at least once a day, well it’s only once
a day because it is updated once a day. In the UK it gets updated around noon so I just
check it around noon. And you can see here is basically all the stats,all your downloads,
all of your purchases and things like that. So here you can see yesterday we had a really
good day. One point five thousand downloads of Ear Spy, so it actually went up 86%, which
is good. Chemistry Allie had a good day. So you can go through and you know, there’s different
types of reporting information but it’s like one of the most important things. Up here
at the top you can see, I can check how many units, like how many downloads, so that’s
free and paid, I can check the proceeds or the sales. Now that is actually, now as you
know, Apple will take 30% of the purchases so the proceeds are kind of what you get.
The sales are the total of the app so that should be about 30 percent less if I’m correct
there. So again this is one of the important part of the process. You can see my stats
here are, you know I make more on Google than I do on iTunes to be honest, which is the
opposite of most people, so that’s there. So let’s go back to the Report, like i said,
I spend most of the time there and this is one things that I explain to my clients, how
to use that mostly. And finally lets go to App Analytics. App
Analytics is kind of a new thing, it just came out within the last , well, this year,
and it gives you a lot of statistics that you didn’t used to have .Like I used to not
know, you could tell how many people have downloaded your app or how many people purchased
but you didn’t know how many people looked at it, how many people saw your screenshot
and didn’t think much of it. So what this does is give you data along that line and
now, Google Play has something similar now, which came out just shortly after this. But
like here, one of the most important figures I can see is the App Store views versus the
app units downloaded. So I can see all-time on iTunes, again iTunes is not the biggest
for us, we’ve got to 366, 138 people have have looked at the page in iTunes. They searched
on it, found it through Google or what have you, but only 166,000 have actually downloaded
it. This one doesn’t have any in-app purchases so 0 sales, and this is how many sessions,
and then you get all the analytics information like which which country they’re coming from.
Actually China’s the second biggest country for us, that’s not bad. So it’s very, very
interesting. You also see the sources, so you can see where people are coming from that’s
not search related. So you know it’s either coming from Google or other places but most
of the time they’re coming from keyword searches within iTunes so it’s very useful. So that’s
it, that’s my quick, well it was not that quick, my quick tour of iTunes and how I use
it, the kind of stuff that that I do. A lot of the stuff I do in terms of analytics and
reporting I’ll go to App Annie ’cause App Annie has a lot more information in one place
.It’s much easier to see the reviews, for example, on App Annie but this is how iTunes
works. Hopefully this has been a little bit helpful for you, especially if you’re just
starting out. A lot of the stuff I was looking at online when I first started three years
ago was a few years old at that point and it changes so much. I mean, even with our
own developers they’ll say “I haven’t been in this in a while and everything is different”
and I have to explain to them how, you know, where everything has been moved to. But as
of right now, the end of November 2015, this is how iTunes looks for us. Now I’ll try to
do another one with about Google Play and give you a tour of our Google Play console.
But hopefully that’s been useful. That’s it for this week, I hope you enjoyed it I’ll
talk to you next week. Bye! Hey, I really hope you liked that video. Now
I do this once a week, so if you wanna hear more or you wanna hear more about our experiences
with the app store, either Google Play or iTunes, please go ahead and subscribe to the
channel and please like this video and leave a comment. I love reading the comments, I
love hearing what you have to say, even if it’s just hello or whatever. And like I say
before, If you’re not sure what to say in a comment, like I never know what to say in
a comment, I’ll make it easier for you. Like if you liked it, just go ahead and say “Gnarley”,
which is an 80’s term, or if you didn’t like it, just say “Bogus”, and didn’t think any
of it, just say “Eh”. So that would be a big help. And another thing you could do, which
I’d really appreciate it, if you’re on the app store and you wanna try one of our apps,
look up some of the Overpass Apps applications either on iTunes or Google Play and leave
a review and let us know what you think about it, either good or bad. We’re all trying to
build up in the market so that would be a big help. So that’s it, I’ll talk to you next

15 Replies to “How to Use iTunes Connect – For iOS9+ – An Tutorial for iPhone Developers – A Minute of Overpass”

  1. I could not conect to Itune connect, I have a acount in developer apple, end when I want to enter to Itunes connect, there is a notice that say "your ID Apple is not activated to Itunes connect" and to more information go… and I go there but there is nothing that could help me. Do you know how I coud solve this problem?

  2. Hello! I am currently needing to use iTunes Connect for something but every time I go on “My Apps” it says I have to download Xcode. And then once I have downloaded it, it says that I need to download Xcode! I hope it isn’t because I am using windows 10 because other wise it is not possible for anyone to do what I am trying to do on iTunes Connect on windows 10!

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